Prophet Daniel Whyte III Says Trump’s Prophet, Robert Jeffress, and Obama’s Prophet, Jamal Bryant, Are Both Wrong, and No, the Boycott on Target is Not the New Civil Rights Movement

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Prophet Daniel Whyte III, who has never been a Republican or Democrat, lovingly says both the prophet on the Trump right, Robert Jeffress, and the prophet on the Obama left, Jamal Bryant, are wrong because they both have supported their leaders and their parties sanctioning the abomination of sodomy/homosexuality. On the Trump right, Trump appointed a homosexual man married to a man with children to be the second most powerful man in the world — Treasurer Scott Bessent. No wonder there is so much chaos in the world. Scott Bessent finally admitted the other day that the people paying the tariffs are Americans. He ought to be arrested for committing the abomination of sodomy and he ought to be arrested for committing treason against the American people.

On the other hand, the Pied Piper progressive preacher, Jamal Bryant, in his minstrel coat of many gay colors, signaling to homosexuals and his LGBTQQIPF2SSAA+ financial backers, he is fighting for the “gays” by advocating for full acceptance of homosexuals and their friends — LGBTQQIPF2SSAA+ in the church and society. People who have discernment all know that DEI was never created for Black people to be accepted in society. It was created by people under the authority of the first Black president for homosexual people and their friends — LGBTQQIPF2SSAA+ to become permanently accepted in the fabric of America. There is no such thing as a civil rights movement against Target for DEI for Black people. This is for the “gays.” Black people, the Black church, and Black Lives Matter were used by Obama and his cohorts as a Trojan horse to bring in the acceptance of the vile sodomite/homosexual community and all their strange friends — LGBTQQIPF2SSAA+.

But again, both Obama and Trump, along with their sycophantic preacher boys, support the abomination of sodomy/homosexuality. As Clinton and Obama learned, Trump is learning, you cannot curtail the abomination of sodomy/homosexuality. You have to stop it from the get-go or you will have to cut it off at the roots; otherwise, it is going to grow Frankenstein tentacles and reach into and corrupt every part of society including the church. Whyte says as he has been saying for nearly 20 years through preaching and writing because of the compromise and collusion of Black and White pastors with presidents on the issue of the abomination of homosexuality and many other sins, God is mercifully, lovingly, and slow-rollingly dismantling and destroying America piece by piece.

 

Pastor Jamal Harrison Bryant is midway through a fervent sermon at his New Birth Missionary Baptist Church outside of Atlanta. Thousands of his flock are on their feet in the stadium-sized chapel as he strides back and forth across the stage in a light blue suit, his voice rising and falling. He alternates between conversation and condemnation, shifting between references to Shakespeare and Alcoholics Anonymous.

“Something’s gotta break!”

He repeats the challenge over and over, admonishing worshipers to break the habits that lead to debt, broken marriages, drugs or drinking. Then he turns to perhaps his biggest battle, an uphill, four-month-old fight to get Black consumers to break their habit of shopping at Target.

Bryant, 54, is demanding Target Corp. recant on its January decision to shift long-standing commitments to diversity, equity and inclusion. He and his supporters have singled out Target because of its historic support of the Black community and Black-owned brands. The outcome is key for both the Black church and the broader civil rights movement, he says.

The pastor acknowledges that momentum is working against him and his supporters. The backlash that started with the 2023 US Supreme Court decision banning affirmative action in college enrollment has turned into a deep chill for corporate DEI. It set off legal challenges from conservative groups against what they say is discrimination against White workers. Now any company that sticks to or reinstates diversity initiatives risks attracting scrutiny from the White House. Goals to increase the Black workforce have been mostly shelved. Supplier diversity programs, including those at Target, have been renamed and no longer differentiate on race or gender.

Target Ahead Of Earnings Figures
A Target store in Brooklyn.Photographer: Yuki Iwamura/Bloomberg

The decline in the Black church attendance, which has been integral to the modern Civil Rights movement for three quarters of a century, is another challenge. Less than a third of Black people said they attend services weekly last year, according to a Pew Research Center survey online and by mail. That compares with more than half attending weekly, according to a telephone survey from 2007. Younger Black churchgoers are also less likely to attend a historically Black church. With fewer people in the pews, the message doesn’t reach as far as it used to.

Bryant says a boycott is one way to energize those younger churchgoers that remain, and a successful one might help keep the church relevant.

Of all the companies that beat a retreat on DEI, Target is in an especially tricky spot. “They tried to do what everyone else is doing, but because they’re seen as such a supporter of DEI, it’s seen as more of a betrayal for them,” says Alison Taylor, a clinical associate professor who teaches management and business ethics at New York University’s Stern School of Business. Bryant has helped ensure Target is one of the most visible examples of the DEI pullback. But that heightened visibility makes it less likely they will recant, Taylor says.

In response to questions, Target pointed to a July op-ed in Essence magazine penned by Chief Executive Officer Brian Cornell: “Our commitment to opportunity for all and inclusion is unwavering. These values are foundational to how we serve our guests, support our team and grow our business.”

Target has acknowledged the boycott contributed to a decline in first-quarter sales. And in April, Cornell met with Bryant and the pastor’s long-time mentor, Reverend Al Sharpton, for what Bryant describes as an amicable conversation that didn’t lead to any breakthroughs. He’s looking for an admission that the company was wrong to turn its back on DEI and hopes the ongoing boycott will be a drag on back-to-school sales, as students across the South begin to return this month. Target shares have fallen around a third this year.

“We will break Target,” he says. “We will break any company that doesn’t honor our dignity while they are trying to take our dollar.”

A national action against Target wasn’t initially Bryant’s goal. After seeing calls for a boycott from activists in Minneapolis, where the retailer is based, Bryant talked to church leaders in New York City, Chicago, Dallas, Houston and Washington D.C. about a limited boycott among their congregations. It would begin on Ash Wednesday and end on Easter — a 40-day Lenten fast from Target purchases.

The group had four demands. It asked Target to fulfill a commitment made in 2021 to invest $2 billion in Black businesses by the end of this year; make deposits of $250 million into 23 Black-owned banks; establish 10 retail training centers at historically Black colleges and universities (HBCUs); and reverse the company’s January decision to end some DEI commitments.

Target says it will complete the $2 billion investment in Black-owned businesses, nearly doubling the number of Black-owned brands on store shelves and will complete a $100 million investment in Black-led community organizations. The company also says it is “supporting thousands of students at more than 20 HBCUs.”

White House Holds Press Briefing
Karoline Leavitt, White House press secretary, recently suggested the administration still intended to withhold congressionally mandated funding for programs it considered inconsistent with Donald Trump’s views on diversity, equity and inclusion.Photographer: Francis Chung/Bloomberg

In the January announcement, Target said it would conclude its three-year DEI goals and won’t set them publicly going forward. These goals had been set on a rolling basis for nearly a decade. It also reconfigured a supplier diversity program into a “supplier engagement” team.

The campaign may be resonating with Black shoppers. The decline in foot traffic for Target locations in Georgia, Mississippi and Maryland, among the US states with the highest share of Black residents, outpaced the national decline by as much as double since the boycott began in March, according to research company Placer.ai, which measures visits through mobile device data. Placer.ai does not determine the reason for the foot traffic decline, which could also be due to factors such as holidays, sales or tariff uncertainty. The decline remained higher in June for Black states compared with national visits.

Target says it doesn’t comment on third-party research, but its own data on store traffic indicated a 2.4% decline in the first quarter. That’s less than the 4% estimate for the quarter in the Placer.ai estimates.

Decline in Visits to Target Stores

Foot traffic fell more in US states with the biggest share of Black residents

Source: Placer.ai

Note: Placer.ai tracks tens of millions of mobile devices and utilizes machine learning to make estimations for visits to locations across the country. Changes in foot traffic can be tied to a variety of factors, including calendar shifts, spending pullbacks, holiday spending or store closures, decreased consumer confidence, economic and tariff uncertainty, and weather conditions.

The campaign is a test for Bryant and whether he can build the Target protest into a full movement, says Valerie Cooper, an associate professor who studies the Black church at Duke Divinity School, where Bryant earned a Master of Divinity. The Black community has closely tracked the boycott so far, she says, not the least because the broader anti-Trump movement in the US is in disarray.

“There really isn’t much else out here,” Cooper says. “Many African Americans are reticent to participate in marches now, after having watched Whites re-elect Trump. The boycott is something that Black people are doing for Black people, by Black people alone.”

Like his father and grandfather, Bryant has made civil rights the cornerstone of his work; all three generations have been jailed for protesting. Bryant name-drops a dizzying number of civil rights leaders who gave him advice growing up: Rev. Jesse Jackson instilled in him a habit of regular reading; Congressman Kweisi Mfume, a former NAACP president, gave Bryant a job as the group’s national youth and college director. He says he has learned the craft alongside Sharpton at protests around the country.

Jamal Byrant has a deep history of activism. (top left) Bryant speaks during the March on Washington at the Lincoln Memorial in 2020 in Washington, DC. (top right) Bryant accompanies the 12th Gyalwang Drukpa, the Buddhist leader of South Asia to say a prayer at the spot where Freddie Gray was arrested in Baltimore, 2015. (bottom left) Bryant with Rev. Al Sharpton who embraces the parents of Trayvon Martin who was fatally shot in 2012. (bottom right) Bryant speaks in protest of the death Freddie Gray, who died of spinal cord injuries in police custody, in front of City Hall in Baltimore, 2015.Photographer: Jacquelyn Martin/Getty Images, Alex Wong/Getty Images, Evan Vucci/Getty Images, Jim Watson/Getty Images

“I have a GED and a doctorate degree,” says Bryant, who received a PhD from the Graduate Theological Foundation. “It puts me in the position to be able to speak to people who carry both.”

He earned a political science and international studies undergraduate degree at Morehouse College, a historically Black college in Atlanta. The school has been the center of the Black civil rights movement since the 1800s. His father and mother (who died in 2024) are both well known Baptist clergy. Top elected Maryland politicians were frequent guests at the Bryant family’s Baltimore home, his father, Bishop John Bryant, says.

Growing up in the civil rights movement has helped Bryant stand out among the current generation of civil rights leaders in the Black church, says Karen Boykin-Towns, vice chair of the board of the NAACP. She says she’s known Bryant for a long time, but others are starting to “catch up” to the level of his influence.

“He’s a modern voice in the Black pulpit for sure, and he represents a new generation of Black clergy who sort of blends traditional preaching with contemporary social commentary in activism,” she says. “He’s made church more accessible, especially to the younger generation who may have not really gone to church.”

Bryant and Al Sharpton met with Target CEO Brian Cornell in April; Bryant says there were no breakthroughs.Photographer: Elijah Nouvelage/Bloomberg

To reality TV watchers, Bryant’s name is familiar as a plot point on The Real Housewives of the Potomac. His ex-wife starred in the show from its 2016 debut through the present season, and Bryant’s extramarital affair that led to a divorce became a subject of several episodes depicting a 2019 attempt at reconciliation. “God has not allowed me the grace to fail in private,” Bryant says, acknowledging his mistakes.

The stumbles haven’t deterred followers drawn to his defiance. He has nearly a million social media followers, and large numbers of young people are joining his church.

Greear Webb, entering his third year at Emory University’s law school, says he was drawn to the New Birth church by Bryant’s message and hasn’t shopped at Target since the beginning of the boycott — giving up what had been a weekly ritual.

“It’s not just secular, but it’s also biblical, giving up things that make us comfortable in the name of justice,” Webb, 24, says.

For Carlton Mackey, the founder of the “Black Men Smile” clothing line, the boycott against Target is personal. He formed the brand in 2014 after the fatal police shooting of Michael Brown in Ferguson, Missouri, prompted a wave of protests. Target, to him, was one of the few brands that showed legitimate support for the Black community, and his merchandise was on the store’s shelves during the 2024 Black History Month campaign. So when the company announced its DEI reversals, “it was like a gut punch.” After Bryant invited the entrepreneur to his church, a big sales bump followed, Mackey says.

Bryant at New Birth Missionary Baptist Church in Stonecrest, Georgia,.Photographer: Elijah Nouvelage/Bloomberg

Sustaining the fight isn’t going to be easy, says Rashad Robinson, who led the civil rights group Color of Change from 2011 until he stepped down in January. His group helped lead the effort to get company CEOs to distance themselves from Trump in his first administration, only to watch this year as many corporate leaders jockeyed for favor. He believes Bryant is having an effect because his sources at companies tell him they’re under pressure from the White House warning executives not to meet with Bryant.

“That right there is showing how much power he has built,” Robinson says. Trump won’t be around forever, he adds, and Target will have to repair the damage when he’s gone.

The White House didn’t comment on its conversations with company leaders, but it offered an opinion on Bryant’s boycott efforts. “Pastor Bryant should return to the pulpit and preach the gospel,” Harrison Fields, a White House spokesperson, says. “DEI is not holy; it’s woke, and the American people elected President Trump to eradicate it from our country once and for all.”

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