Top Power 5 conferences aren’t the only ones getting more visibility and attention from broadcasters.
On Thursday, CBS announced a partnership with Allen Media Group’s HBCU Go, the largest broadcaster for sports at historically black colleges and universities (HBCUs). The platform will appear on CBS “owned-and-operated duopoly stations.”
Financial terms of the deal were not disclosed.
The partnership, which will run for the 2022-23 season, will elevate HBCU sports to 60% of American households. Media markets will range from San Francisco to New York.
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SOURCE: MarketWatch, Amanda Christovich
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