LeBron James Partners with LIFEWTR to Uplift Underrepresented Communities

Traditional Black-owned barber shops are the cornerstone for all things sports related. From who’s the greatest player of all time to ideas about the next free agency move, sports fans of all kinds drop their opinions while waiting for that crisp lineup.

A consistent staple in these sports conversations is NBA superstar LeBron James. He has the people talking again, and this time, it’s about one of his off-court deals. James is the new partner with PepsiCo’s premium bottled water brand LIFEWTR.

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According to Blavity News, Lebron James signed a multi-year partnership deal with LIFEWTR to champion for underrepresented communities. The brand deal aligns with James’ mission as a philanthropist and his love for the premium water brand, based on the press release obtained by Blavity News.

“I’ve always loved LIFEWTR and how every detail – from the original art showcased on its bottles to the brand’s efforts to champion diverse voices – serves a bigger purpose,” said LeBron James. “LIFEWTR is all about inspiring creativity, and I want the kids in my I PROMISE program and people everywhere to be inspired by the exciting work we’ll do together.”

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SOURCE: Afrotech, Josh Rodgers

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