How Beauty Brand Kreyol Essence Hopes to Help Haiti Rebound After Years of Devastation

Photo courtesy of Kreyol Essence

Haiti is exciting, scenic, and memorable. It stands apart as an independent and progressive Black nation that harmoniously blends the cultures, traditions, and beauties of the Old World and New. The Caribbean country experienced a devasting earthquake in 2010 that left many people dead, injured and displaced, and a great deal of property and land destroyed. CEO and co-founder Yve Car Momperousse created Kreyol Essence in 2014, with the goal of providing jobs and revenue that would help Haiti’s people and economy rebound from this catastrophe.

“I had a vision to stimulate economic activity in Haiti, but it was clear that the Haitian community needed help and emergency care, and so I thought of taking the activist route,” she said.

“Then my mom said to me, ‘Now more than ever, our people will need jobs and a way to be self-sufficient. When the donations stop, how will the country survive?’ This question fueled me to create Kreyol Essence and contribute long-lasting help.”

A social entrepreneur, Yve Car holds a bachelor’s degree in Urban Studies from Rutgers University, started her master’s at the University of Pennsylvania, and completed her degree at Cornell University majoring in International Development with a focus on Rural Agriculture. She has experience in fundraising, business consulting and managing relationships with boards of directors, staff, and volunteers.

Yve Car knew what type of brand she wanted to create from her experience dealing with a different type of catastrophe. After each damage to her natural hair, she would ask her mom to send her a bottle of Haitian Black Castor Oil.

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SOURCE: TravelNoire, Ayah A.

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