Entrepreneur Brittney Ogike Provides Alternative to Traditional Beauty Supply Stores with BEAUTYBEEZ

BEAUTYBEEZ Founder & CEO, Brittney Ogike / Photo: BEAUTYBEEZ

When you’re talking about a Black woman’s beauty routine, it all comes down to the products. From the shampoo we use in our hair to the moisturizer we use on our skin, we’re constantly looking for the best products on the market made to address our unique concerns. But while there are plenty of products made for us and by us, they aren’t always easy to find. And when we finally get our hands on them, we hold on for dear life.

After years of shopping at traditional beauty supply stores for the products she needed, Brittney Ogike was frustrated. So in 2019, she decided to take matters into her own hands, and with an investment from her brother, NBA All-Star Khris Middleton, created experience that was more welcoming for women of color. “Oftentimes, women with textured hair have to go to local beauty supply retailers for specific products — hair gel, braiding hair, wigs, etc. These stores, historically, have poor customer service, inferior product offerings, and inherent discrimination. After years of being dissatisfied with my experiences shopping for proper hair care, I sought to create change in an industry that ignored us for too long. BEAUTYBEEZ merges the essentials of the traditional beauty supply with the customer experience of a prestige beauty retailer,” she said.

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SOURCE: The Root, Angela Johnson

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