Carmelo Anthony has turned his passion for wine into a full-on business endeavor.
Launching VII(N) – The Seventh Estate
Anthony’s new venture may come as no surprise to those who have previously tapped into his YouTube series “What’s in Your Glass?” — foreshadowing his dive into the industry.
After acquiring knowledge of wine and expanding his palette, the entrepreneur felt it was the right time to further explore how wine, sports, and culture intertwine by contributing to the space.
The decision for his brand’s debut release to be Oath of Fidelity Châteauneuf-du-Pape was based on him wanting to educate himself and “really go to a place that was untapped.” Respect, strategy, and disruption are all factors that Anthony is coming into with its launch in the fall.
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SOURCE: Afrotech, Ngozi Nwanji