“The Beauty of Blackness” Documentary Chronicles the Rise and Revival of the Trailblazing, Black-Owned Fashion Fair Cosmetics Brand

The Beauty of Blackness, a documentary currently streaming exclusively on HBO Max, chronicles the rise — and revival — of one of the American beauty industry’s most historic brands: Fashion Fair Cosmetics.

First launched in 1973 by Eunice Johnson, publishing executive and wife of Johnson Publishing Company CEO John H. Johnson, Fashion Fair Cosmetics was the first national makeup line formulated and designed specifically for Black women, an inclusive mission that is more recognizable in today’s market, but whose broad and rich shade range was impossible to find at the time.

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Cheryl Mayberry McKissack and Desiree Rogers, both former executives at the Chicago-based Johnson Publishing (which owned Ebony and Jet magazines, along with Fashion Fair), bought the company out of bankruptcy in November 2019 for $1.85 million, and now, as co-owners (and president and CEO, respectively) have ushered it into its next chapter.

The collection, which is now vegan and cruelty-free, includes foundation, powder, priming serum, and 11 former bestselling lipstick shades with the addition of new nudes. It is available exclusively at Sephora and the brand’s revamped site.

“I think it has an opportunity to appeal to both women who are loyalists and women who are new, who perhaps haven’t experienced the brand yet,” Mayberry McKissack tells The Hollywood Reporter.

Click here to read more.

SOURCE: The Hollywood Reporter, Evan Nicole Brown

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