Kevin Hart Teams Up with Beyond Meat for Plant-Based Summer Grilling Campaign

Kevin Hart has been an investor in Beyond Meat since 2019 (Photo: Beyond Meat)

When Kevin Hart fires up his grill this summer, there won’t be any beef. Just in time for National Burger Month, the comedian is teaming up with the folks at Beyond Meat to launch a summer grilling ad campaign for the plant-based protein brand. In the ad, Hart tries to convince comedian Spank Horton to try a Beyond Burger by convincing him that change is better for the planet. And because it’s Kevin Hart, he drives the point home by dressing in cringeworthy outdated outfits from the 70s, 80s and 90s that are better left in the past.

Kyrie Irving, Shaquille O’Neal and Common are just a few of the celebrities who have signed on as Beyond Meat investors or ambassadors. Hart became an investor in Beyond Meat back in 2019. And since that time he has been outspoken about the health benefits of a plant-based diet and his decision to remove red meat from his diet. On a May 2020 episode of The Joe Rogan Experience, Hart revealed that he had converted to a plant based diet, a decision that has helped him live a healthier lifestyle and achieve his fitness goals.

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