Black-Owned Pizza Shop in Brooklyn, New York, Credits Its Success to Unusual Toppings

Cuts & Slices on Howard Ave. between Halsey and Hancock Sts. in Brooklyn was opened in 2018 by Randy Mclaren, pictured here. (Karu F. Daniels/New York Daily News)

On a residential block in Bedford-Stuyvesant, Brooklyn, a nondescript eatery has become all the rage by putting an inventive twist on a New York staple.

The Black-owned Cuts & Slices on Howard Ave. attracts celebrities and regular crowds alike thanks to its unusual pizza toppings: oxtail, jerk chicken, jerk shrimp, chicken and waffles and black truffle alfredo shrimp. The white and red pies sell from $21 to $100.

Opened in 2018 by Randy Mclaren, a former high-end sneaker “concierge,” the shop has over 100,000 followers across social media platforms including Instagram, Facebook, TikTok and Twitter, and has catered to such celebs as model Chanel Iman, hip hoppers Pharrell Williams, Lil Yachty, The Lox and Jim Jones, as well as pro football stars Victor Cruz and Sterling Shepard.

The Black-owned eatery offers unusual toppings: Jerk chicken, jerk shrimp, chicken and waffles, fried salmon diavlo, black truffle alfredo shrimp. (Karu F. Daniels/New York Daily News)

The VH1 reality show “Black Ink Crew” has scheduled a taping at the venue this week.

But McIaren particularly enjoys keeping his local clientele fed and happy.

“I’m here for the community, and this community don’t have nothing like it,” Mclaren told the Daily News. “All these kids just running into the Chinese restaurant, which is kind of what I grew up on … We don’t get to try new things. We don’t get to expand our taste buds. So you got to think about these people that’s in Bed-Stuy. Ninety percent of my customers didn’t even know what a truffle was. I want to change that.

On an average day, 100 pies are sold, and on weekends, cars are double-parked from one end of the street to the other. About 90% of his customers are New Yorkers mostly from Brooklyn, but he recalled a group of Brazilians coming in every day one recent week and trying different slices.

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SOURCE: NY Daily News, Karu F. Daniels

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