Attached to its hit freshman sitcom “Abbott Elementary,” ABC has partnered with Scholastic to become the first entertainment brand to provide underfunded schools with free book fairs.
The book fairs take place at seven Title 1 schools between March 14 and 18. Each student will receive two free books and each teacher will receive 10. Participating schools include Philadelphia’s Harrity Elementary, which “Abbott Elementary” is based on, as well as Diehl Elementary in Erie, Pa., Bond Elementary in Chicago, Dayton’s Bluff Elementary in Minneapolis, Freeman Elementary in Flint, Mich. and Cortada Elementary and Florence Griffith Joyner Elementary in Los Angeles.
Additionally, ABC is relaunching its Traveling Teacher’s Lounge initiative, which provides teachers with books from Scholastic, classroom supplies, breakfast and “Abbott Elementary” merchandise. The first round of the lounge, which began on Jan. 3 and visited schools in Philadelphia, New York, New Jersey and Maryland, donated more than 1,000 books, 10,000 notebooks, 100,000 writing utensils and 15,000 art and craft materials. The six new stops added to the traveling lounge are Dallas on March 10, Houston on March 11, Santa Fe, N.M. on March 15, Phoenix on March 16, Reno, Nev. on March 18 and Los Angeles on March 22. Experiential Supply Co. is the bus tour agency.
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SOURCE: Variety, Selome Hailu
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