How Wilglory Tanjong’s Luxury Handbag Brand Made Her a Millionaire While Finishing Her MBA

Anima Iris founder and CEO Wilglory Tanjong outside of the Wharton School of the University of Pennsylvania. / CNBC

When MBA student Wilglory Tanjong launched Anima Iris, her luxury handbag company, two years ago, she just wanted to “start making bags for fun.”

Now, her purses are everywhere: online with big retailers like Nordstrom and Revolve, on TV in HBO’s “Insecure” and even on Beyoncé’s Instagram. The bold, geometric bags are designed by Tanjong, 25, and hand-stitched in Dakar, Senegal.

Since launching in February 2020, Anima Iris has brought in over $700,000 in lifetime sales — with $603,819 in 2021 alone. And recently, the company has been earning around $100,000 in revenue per month.

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″[Anima Iris] was a therapeutic project that was just making me happy,” Tanjong tells CNBC Make It. “I’ve always been a very fashionable person. People always ask me, ‘Where’d you get this? Where’d you get that?’ And then I realized, ‘Hey, maybe people will just buy [products] from me.’”

But Tanjong didn’t start the business for the money. Rather, it honors her personal and ancestral background.

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SOURCE: CNBC, Megan Sauer

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