A billboard honoring Memphis rapper Young Dolph stands above the memorial to him outside Makeada’s Cookies, where he was shot and killed on November 17.
“Black Men Deserve to Grow Old” is a campaign from the brand Shop Mom-E-O, formed by Young Dolph’s longtime girlfriend, Mia Jerdine.
Jerdine started the campaign after her brother, Jeremy Jerdine, was killed.
One-third of the proceeds from merchandise sold on the Shop Mom-E-O site currently goes to three families chosen by the brand, who experienced the loss of a Black son, father, or husband. The brand’s website says that a portion of that money will be used to pay for therapy, financial advisors, and financial support of the families.
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SOURCE: FOX 13 Memphis