Hip-hop producer Jermaine Dupri is expanding his business portfolio with a new line of vegan ice cream.
The So So Def CEO is throwing his hat into the vegan food industry with his newly launched JD’s Vegan Ice Cream. The Grammy Award-winning producer is also cross-branding his music catalog with his assortment of ice cream flavors.
Flavors include “Strawberry Sweetheart” (in reference to Mariah Carey’s “Sweetheart”), “Chocolate My Way” (a nod to Usher’s “My Way”), and “Welcome to Atlanta Peach Cobbler” (an homage to JD’s 2002 Atlanta anthem with Ludacris).
Dupri has been ahead of the curve when it comes to living life as a vegan. The “Confessions” producer has been vegan for nearly 20 years and was inspired to start the line of gluten-free, plant-based, non-GMO frozen treats after noticing a lack of quality vegan dessert options, Rolling Stone reports.
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SOURCE: Black Enterprise, Jeroslyn Johnson