“Everything Legendary” Owner Duane ‘Myko’ Cheers Making Major Moves After Receiving “Shark Tank Deal for Gourmet Plant-Based Burgers

From left to right, Duane “Myko” Cheers, Danita Claytor, Jumoke Jackson

Duane “Myko” Cheers, co-founder of Everything Legendary, and his team have one mission—to produce the best gourmet plant-based meat alternatives in the world and to get them into as many hands as possible.

Since Cheers and his co-founders appeared on ABC’s Shark Tank and struck a deal with Mark Cuban, the company has boomed with products now in over 1,400 stores. Cheers is successfully leading his team to become a household name.

While the shark’s investment and mentorship has helped the company increase its production capacity, Cheers’ unrelenting grit and stellar promotion strategies are largely behind its recent success.

 

Everything Legendary Today

Everything Legendary was birthed as a result of Cheers trying to find healthier plant-based options for his mom, who has lupus. It started selling its first product, plant-based burgers, at community center pop-ups and barbershops. Since then, their products have expanded to Giant Food, Safeway, Acme, Target, Ralphs, and Kings Food Markets across the country.

While Everything Legendary has grown substantially, its team has remained small with just six employees:  Duane Myko (co-founder and CEO), Danita Claytor (co-founder and President), Jumoke Jackson (co-founder and chef), Cynthia Betterson (Chief of Innovation), Vincent Parker (Chief Operations Officer) and Darise Dill (Social Media Manager).

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SOURCE: Black Enterprise, Gayneté Jones

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