11 Black-Owned Businesses to Shop at This Holiday Season

xN Studio, Little Monster House, Sephora, Neiman Marcus

There’s never been a better year to give a meaningful holiday gift, and there are many meaningful reasons to shop Black-owned businesses throughout the holiday shopping season.

First, the obvious: Buying something from any retailer puts money in their pocket, which they need in order to be sustainable. Black-owned businesses are often small businesses, so when the economy takes a hit like it has amidst the coronavirus pandemic, they’re more at risk than massive retailers.

On the flip side, because these brands are smaller, whatever shoppers buy from them is likely to be unique and extra special. Sure, you could grab an iPad or Apple Airpods from Walmart, but a gift made with care by a smaller, Black-owned store comes with a special touch. Don’t forget that holiday shipping deadlines are fast approaching, meaning you’ll want to order these items (and the rest of ET’s gift recommendations) ASAP.

Plus, it’s easy to help these brands create much-needed buzz — maybe your friend will post about their gift on Instagram — with a #BuyBlack hashtag, of course — and their followers will see it and shop from the brand as well. (Or, in a dream scenario, maybe Oprah Winfrey will see it and include it on her Oprah’s Favorite Things list!)

The ET team has shared some of our favorite Black-owned fashion and beauty and health and wellness brands, and in that spirit we’ve rounded up great Black-owned and Black-led businesses to shop throughout the holiday season. Below, you’ll find everything from artisanal soaps to fabulous dresses to innovative natural haircare systems, all created by and/or for sale at businesses run by Black entrepreneurs.

And remember: If you are unable to support these companies financially right now, that’s OK! Bookmark this story and make these your first stops whenever you are able to; in the meantime, support them on social media and by sharing with friends. If you’re looking for even more minority-owned companies, or ones local to you, search the #BuyBlack hashtag on social media or check out apps like Black Nation and Official Black Wall Street.

Fashion Gifts

Autumn Adeigbo

Bold, colorful pieces are at the heart of Autumn Adeigbo’s namesake apparel and accessories brand. These standout pieces are sustainable, too: The team produces only what is ordered, which minimizes waste and surplus stock. Celebs like Gabrielle Union, Emily Blunt and Mindy Kaling have all worn her stunning, eye-catching designs.

Shop all Autumn Adeigbo collections.


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Created by Anifa Mvuemba and inspired by a woman’s journey to live a limitless life, Hanifa is a growing fashion brand that’s already landed on Beyoncé’s radar. The company went viral earlier in 2020 for its innovative digital fashion show, which brought unique feminine designs to life without the use of models. The line has also been worn by Sarah Jessica Parker, Tracee Ellis Ross and Padma Lakshmi.

Shop all Hanifa collections.


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Love Cortnie

From clutches to bucket bags, Love Cortnie has something for all of your handbag needs. Created by a Miami-based mother of two, these trendy and bold designs are sure to turn heads.

Shop all things Love Cortnie.


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Kitchen Tools & Home Decor Gifts

xN Studio

Founder Nasozi Kakembo blends modern and classic design to create gorgeous home decor items. Indigo and mudcloth textiles and woven bowls are part of a major aesthetic right now, and you can feel good grabbing items from xN Studio. All of their products are made in the US or in Africa, primarily Uganda, supporting local artisans there.

Shop all xN Studio products.


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SOURCE: ET Online, Katy Lindenmuth‍

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