National Football League fans who merely want to watch a football game this year will again have social justice messages as part of the package prominently displayed on the field.
While some leagues, notably the National Basketball Association, plan to dial back on politics for their coming season (NBA Commissioner Adam Silver told ESPN, “I understand those people who say, ‘I’m on your side. But I want to watch a basketball game’”), the NFL is doubling down on its plans for its upcoming regular season, which starts Sept. 9.
That’s even as its television ratings dipped in 2020, the first time in three years the regular season audience was down. Still, the NFL managed to break records when its TV contracts were up for renewal in the off-season, topping the $100 billion mark and adding Amazon to its mix.
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SOURCE: Deadline, Bruce Haring