Jackson State Defensive End Antwan Owens Becomes First College Athlete to Sign Endorsement Deal

@TheAntwanOwens/Jackson State Athletics

Hours after college athletes across the country were officially able to profit off their name and likeness, Jackson State defensive end Antwan Owens made NCAA history.

Owens on Thursday — just after midnight — became the first athlete to sign an endorsement deal.

As first reported by Sports Illustrated, the Georgia Tech graduate transfer inked a deal with 3 Kings Grooming, a Black-owned hair product business.

“Somebody pinch me!” Owens said. “This is something that’s going to be life-changing, generationally life-changing.”

The website also reported that the company signed at least four other Jackson State athletes.

Governance bodies in all three divisions today adopted a uniform interim policy suspending NCAA name, image and likeness rules for all incoming and current student-athletes in all sports.

“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”

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SOURCE: HBCU Sports, Kendrick Marshall

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