At 16, Sherane Chen started her first job at Steak-n-Shake as a waitress. By the age of 21, she’d launched a business specializing in restaurant marketing. Today it earns six figures, as seen in documents confirmed by Insider.
She got here by gaining restaurant industry experience, studying marketing, and having the confidence and wherewithal to spot an opportunity to combine her two areas of expertise. The hospitality industry was devastated by the pandemic, but the The National Restaurant Association is expecting some type of bounce back this year, with food and drink sales projected to hit $731.billion.
During and after college at the University of North Florida where she studied communications, Chen worked in restaurants. She made sure to build savings because she knew one day she wanted to start her own business.
After years as a waitress, she got a job in marketing at a local place called Oceanside Grill where she learned the operational aspects of the restaurant business. When she launched her own marketing firm focusing on social media management, graphic design, video creation, and hiring in 2019, Chen landed her first clients selling marketing services door to door.
“I would say, ‘hey I found your social and saw you weren’t active and I wanted to give you some tips on how you can get more customers in the door,'” she told Insider. She would leave behind her business card and wait for them to call.
Today her company has 17 clients and makes over six figures a year, according to documents provided to Insider. To Insider she reveals what her typical day is like, from walks on the beach, to endlesscalls with clients.
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SOURCE: Business Insider, Dominic-Madori Davis