When the coronavirus pandemic began last year, Carolina Tolladay Vidal’s pinata business in Alaska grounded almost to a halt.
“Many of the projects I had were moved to other dates,” she told Alaska Public Media last Friday. “Many were canceled.”
Tolladay Vidal had to find fresh ideas to rejuvenate her business and settled on making large, coronavirus shaped pinatas.
After Tolladay Vidal posted a photograph of a homemade coronavirus pinata on social media, the orders started piling up, she said.
“I think you really smash them and break them and hit them with meaning,” she said. “Because it has been tough for everybody.”
Rose Consenstein, age 8, said she felt like “beating the heck” out of a coronavirus pinata at her outdoor birthday party.