Nike filed a federal lawsuit Monday alleging trademark infringement against a company making a version of a line of Nike sneakers with customized ‘satanic-themed detailing.’
The revamped Nike Air Max 97s are an unauthorized collaboration with Lil Nas X as part of the release of a devil-themed music video for a new song by the musician, Portland Business Journal reported.
The company, MSCHF Product Studio Inc. of Brooklyn, New York, released 666 pairs of the shoes Monday, which quickly sold out: That number is considered the ‘mark of the beast’ in the Bible.
The shoes cost $1,018 per pair and are decorated with a pentagram pendant and a reference to Luke 10:18, a Bible verse about Satan’s fall from heaven.
They also reportedly contain a drop of human blood in the sole, which MSCHF co-founder Daniel Greenberg said was provided by himself and some co-workers, industry publication Complex reported.
The lawsuit filed in federal court in the Eastern District of New York claims the shoes were ‘done without Nike’s approval or authorization, and Nike is in no way connected with this project.’
‘We do not have a relationship with Little Nas X or MSCHF,’ the company said in a statement. ‘Nike did not design or release these shoes and we do not endorse them.’
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SOURCE: Daily Mail, Brian D. P. Hannon