Popular social media platform Instagram is preparing to launch a new version of the image-sharing network, designed specifically with children in mind.
The subsidiary of Facebook will curate this new app for children under the age of 13, Buzzfeed News reported.
“I’m excited to announce that going forward, we have identified youth work as a priority for Instagram and have added it to our H1 priority list,” wrote Vishal Shah, Instagram’s vice president of product, in an internal document. “We will be building a new youth pillar within the Community Product Group to focus on two things: (a) accelerating our integrity and privacy work to ensure the safest possible experience for teens and (b) building a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time.”
Reconciling Instagram’s steady popularity with content regulations for children has been of paramount importance to company executives.
Earlier this week, Facebook executives released a statement surrounding the company’s goals in regards to making Instagram safer for children. It did not directly address the launch of an Instagram designed for some child users.
Currently, kids under the age of 13 are technically forbidden from using the app. Naturally, users are able to lie about their age and date of birth, making screening difficult.
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SOURCE: The Hill, Alexandra Kelley