To stream or to gather? Churches in the United States are increasingly answering with a resounding, “Both!” A Faithlife informal poll shows over half of churches are planning to offer in-person and live stream worship for Easter services 2021.
The two-format services have been a blessing to worshipers over the past year, but they can drastically increase the amount of work church staff has to do each week. With Easter just over a month away, what can churches do now to plan for the highest attended service of the year—without working overtime to get it all done? Better yet, how can they still reach visitors who may not want to attend in person?
Here are some ways to make your Easter services cohesive and engaging for everyone—without doubling your workload or losing your mind:
Develop a cohesive invitation plan.
While health risks and restrictions are in place, the only place where you can reliably catch people is at home. For churches promoting their Easter services, that means focusing on sending invitations through the web, social media, and personal connections.
Use graphics to show a cohesive, memorable message about your Easter services. You can choose one main image that communicates something beautiful about your church and ties to your service theme. Then, use it on your website and Easter landing page, social media pages, and printed invitations as a visual cue to help potential visitors know they’re in the right place.
People are looking for hope, and they’re more open to attend church on Easter, so empower your congregation with beautiful, thoughtful ways to invite others to worship with you.
Use digital bulletins to keep everyone immersed during worship.
Whether people are worshiping from the pews or the couch, you want them to be fully engaged in the service. And with potentially unchurched visitors, you don’t want them to feel lost in the service, but you also need to help them understand what’s happening.
Digital bulletins offer a creative way to bridge the gap between in-person and live streamed services (and they’re 100% germ-free!). When you include your order of service in a digital bulletin, you can give first-time guests a roadmap of what’s coming next (and why) and regular attenders a way to follow more closely with the service.
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Source: Church Leaders