Jaguar will pivot away from its heritage to become a full electric car brand within five years, while its Land Rover stablemate will have six EVs by 2025, the British company announced this morning.
The first all-electric Land Rover was due in 2024, Jaguar Land Rover CEO Thierry Bolloré admitted, to be followed by five more in rapid fire within two years.
The announcement makes Jaguar the biggest legacy OEM to commit its future to electric cars, following similar announcements from Volkswagen Group-owned Bentley and BMW Group-owned Rolls-Royce.
JLR would scrap its freewheeling attitude to chassis architectures to develop just three future model platforms, one of which would remain exclusive to the more luxury-oriented Jaguar brand.
Bolloré today admitted the company was likely to sacrifice volume for profit on the journey to a zero-emission target of 2039 for the two premium brands, and zero tailpipe emissions by 2036.
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