A Christian pro-Trump influencer claims she has been ‘silenced’ by beauty retailer Sephora after the brand dropped her as a paid partner because of backlash over her political and religious views.
Amanda Ensing, 29, who boasts 1.4million followers on Instagram, regularly posts beauty and lifestyle videos while sharing her conservative views, and recently shared a paid-for YouTube video in which she listed her favorite skincare products from Sephora.
However, the video was posted in the wake of furious backlash over comments Ensing made about pro-Trump supporters storming the Capitol on January 6, with many fellow influencers criticizing her views.
She wrote: ‘The left: I hate it here. America is embarrassing. Only we can riot & loot. Defund the police. Just do what the government tells you & don’t ask questions.
‘The right: Let’s fight for freedom. We love the USA. Defend the Constitution. We support our Military & Law enforcement.’
Others have also accused her of spreading QAnon conspiracy theories to her large following.
Soon after Ensing shared her sponsored Sephora video, critics of her views began flooding the brand’s social media with outraged comments, questioning why they had partnered with the influencer.
#BoycottSephora even started trending online and the makeup brand claims to have then cut ties with Ensing.
Sephora responded to one user on Instagram, saying: ‘We were made aware that Amanda Ensing, an influencer contracted by one of our external vendors’ campaigns, recently shared content on social media that is not aligned with Sephora’s values around inclusivity.
‘As soon as we were informed, we made the decision to cease all programming with Amanda and will not be engaging her for future partnerships.’
Ensing and her followers have since fought back, claiming the company cannot claim to be inclusive while silencing conservative views and ‘smearing” her character.
She shared a video on Instagram on Sunday in which she called out the brand, saying she was ‘disgusted’ with her treatment.
Ensing said: ‘This is a video I never thought I would be having to make but the recent experience I’ve had with Sephora and what they did to me is not OK and I feel that I want to share my story and my truth and fill everyone in with what has happened.’
She said within hours of posting the video, she was asked to take it down by Sephora because of the online backlash.
She said: ‘Not only did they request I take it down they also are responding to comments about my political views smearing my character.’
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SOURCE: Daily Mail, Jack Newman