McDonald’s will launch three chicken sandwiches in February as it tries to reach new customers with more poultry on its menu.
Starting Feb. 24, consumers will be able to buy the Crispy Chicken Sandwich, Spicy Chicken Sandwich and the Deluxe Chicken Sandwich.
The fast-food giant began testing the Crispy Chicken Sandwich in Houston and Knoxville, Tennessee, nearly a year ago. The sandwich features a fried chicken filet served on a buttery potato roll, topped with butter and pickles. The spicy version comes with a spicy pepper sauce, while the deluxe sandwich comes with more toppings: shredded lettuce, Roma tomatoes and mayo.
In November, executives told investors that they would boost the number of menu items with chicken because the category is growing faster than beef. While the new chicken sandwiches are only part of that strategy, Joe Erlinger, president of McDonald’s USA, said at the time that the new options will help consumers look at McDonald’s differently.
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SOURCE: CNBC, Amelia Lucas