Godiva to Close All U.S. Stores by End of March

Godiva is closing all of its U.S. locations as in-store visits for its luxury chocolate dip during the coronavirus pandemic.

The company plans to shutter its 128 locations in North America, which includes 11 in Canada, by the end of March. But Godiva chocolates aren’t disappearing completely. You can still get them online as well as at grocery and other stores.

The company, founded in Belgium, said in a statement that demand for in-person shopping “waned as a result of the pandemic and its acceleration of changes in consumers’ shopping behavior.”

Many of the Godiva boutiques are located in shopping malls, which have been hit hard in the pandemic with many malls temporarily closed for several weeks starting in mid-March.

According to a recent CoStar report, more than 60 major retailers declared bankruptcy and more than 12,200 stores were announced for closure in 2020, which beats past store closings records.

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SOURCE: USA Today, Kelly Tyko

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