Chipotle Adds Cauliflower Rice to Its Menu


Chipotle is bringing cauliflower rice to all Canada and US locations, after a limited release in certain cities over the summer.

The cilantro-lime cauliflower rice is available beginning January 4 for a limited time, though Chipotle did not specify how long that will be. Customers can order the option in place of white or brown rice for an extra $2 per order. To promote the product, Chipotle said that it will waive delivery fees on orders of $10 or more that include cauliflower rice.

Chipotle first tested cauliflower rice in 55 locations across Denver and Wisconsin over the summer after the brand noted customers were frequently requesting the option. “Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food,” Chris Brandt, Chipotle’s chief marketing officer, said in a press release. “That’s why we are thrilled to offer Cauliflower Rice nationally and help our fans achieve their diet or lifestyle goals.”

The cauliflower rice has four carbs per serving and fits within Whole30, Keto, Vegan, and Paleo dietary restrictions. To further capitalize on healthier options and “support fans’ New Year’s wellness resolutions,” Chipotle is also introducing new Lifestyle Bowls designed specifically for followers of Keto, Whole30, vegan, and vegetarian diets. These bowls will only be available through digital orders.

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SOURCE: Business Insider, Mary Meisenzhal

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