Sackcloth & Ashes CEO Bob Dalton Shares What Inspired Him to Help the Homeless and Children in Foster Care This Holiday Season

Bob Dalton and Chris Tomlin posing with the book Everyone is someone, 2020 | Finn Partners

Sackcloth & Ashes CEO Bob Dalton is helping children in need this holiday season with the release of his children’s book, Everyone is Someone, and by giving away blankets to children in foster care.

“The book aims to teach children that we are all more similar than we are different — that everyone, everywhere, is someone,” Dalton told The Christian Post about the core message in his book.

Worship leader Chris Tomlin partnered with Dalton after learning that he and his team were donating blankets to children at homeless shelters nationwide.

Sackcloth & Ashes, which is based in Oregon, launched its blanket initiative in 2018 with the goal of donating 1 million blankets to homeless shelters by 2024.

That dream expanded after Dalton penned his new children’s book that aims to teach children about acceptance. With every book sold, a copy will be donated to a child in the foster care system.

Just in time for the Christmas season, the company has also launched its first-ever line of children’s blankets. With the purchase of every blanket, Sackcloth & Ashes will donate a blanket and book to a child in foster care.

Dalton explained why he decided to launch the initiative to give a free book and blanket to children in foster care in an interview with The Christian Post.

CP: Will you tell us more about your company Sackcloth & Ashes?

Dalton: Sackcloth & Ashes was born from a personal story and genuine need. In 2013, my mother found herself living on the streets. Her struggle inspired me to help the homeless population, and I began calling homeless shelters to ask what they needed most. They all said blankets. To meet that need I started Sackcloth & Ashes, a mission-driven company that donates a blanket to a homeless shelter for every blanket sold.

In 2018, we launched Blanket the United States with the goal to donate 1 million blankets to homeless shelters by 2024. Over the span of seven years, Sackcloth & Ashes has partnered with over 500 shelters in the United States. We [send] donated blankets to homeless shelters based on the ZIP code of the buyer’s shipping address, and international donation blankets are sent to shelters in the United States that have expressed the most need.

CP: What inspired your new book and desire to help children in foster care?

Dalton: I am so inspired to support children and those in foster care because they are our future. Our mission at Sackcloth & Ashes continues to be on giving to those who need it most. My hope is to share a sincere message of compassion and acceptance with our kids, who are the future of this country.

This holiday season, I hope this simple and colorful story can help spread a positive message for all ages — a message that focuses less on labels and more on our common humanity.

CP: How did your partnership with Chris Tomlin come about?

Click here to read more.

SOURCE: Christian Post, Jeannie Law

When you purchase a book below it supports the Number #1 Black Christian Newspaper BLACK CHRISTIAN NEWS NETWORK ONE ( and it also allows us to spread the Gospel around the world.