Little Debbie is turning one of its popular snack cakes into a breakfast cereal.
The classic dessert company has partnered with Kellogg’s to launch “Oatmeal Creme Pie Cereal” in a move meant to honor the snack cake brand’s 60th anniversary.
Over the weekend, rumors swirled about the cereal-snack mashup after the Instagram account @CandyHunting posted an image seemingly depicting what the box looks like. Little Debbie confirmed the news on its Facebook and Instagram page on Tuesday.
“Yes, that’s right there will be Oatmeal Creme Pies cereal!” the brand posted on Facebook along with a photo of the box of cereal. The company also stamped the photo with a label saying, “The rumors are true.”
The cereal is described as “crispy oatmeal puffs with a cream coating.”
A 9.1-ounce box of the cookie cereal will cost $3.99, while a 14.5-ounce box will run for $5.69, Kellogg’s told Delish. USA TODAY reached out to Kelloggs for more information.
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SOURCE: USA Today, Dalvin Brown