Trader Joe’s Says It Will Not Rebrand International Food Items Despite Petition Calling Products Racist

Reuters

Trader Joe’s now says it’s not rebranding certain items despite a petition driven by a California teenager calling some products racist.

The grocer dismissed reports it had planned to change the names of international food items like “Trader Jose” and ” Trader Ming’s”.

Trader Joe’s said it disagrees with accusations of racism and said it does not make decisions based on petitions.

In a statement last week, Trader Joe’s said “We make decisions based on what customers purchase, as well as the feedback we receive from our customers and crew members. If we feel there is need for change, we do not hesitate to take action.”

The grocer also said the names of its international foods “show appreciation for other cultures.”

The petition calling for the renaming of the products said, “The Trader Joe’s branding is racist because it exoticizes other cultures – it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it – they are ‘Arabian Joe,’ ‘Trader José,’ and ‘Trader Joe San.'”

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SOURCE: ABC7 New York