Coronavirus Plague Provides Space for Ministry Innovation

Graphic courtesy Jesus Film Project

An ancient Chinese proverb reads: “When the winds of change blow, some people build walls. Others build windmills.” It’s a quote often used to inspire innovation – something a Cru leader says is vital to navigating COVID-19 restrictions.

“People don’t innovate until they really are forced to innovate. Sometimes, just one constraint will unlock so many ideas of innovation,” says Ken Cochrum, Cru’s VP of Global Digital Strategies.

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In a recent “Go and Make” podcast from Jesus Film Project, Cochrum spoke to hosts Ryan and Andrew about the changing shape of online ministry and outreach. Listen to the full podcast here.

Travel restrictions mean Ken and his global team can’t meet in-person like they usually would, but “that single constraint has unleashed so much creative energy and ideas, new fruitfulness. We’re learning how to connect in the same way we do in real life, face-to-face,” Cochrum says.

“We’re doing that better digitally, which encourages me because it’s meeting the needs of the people that we’re trying to serve.”

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SOURCE: Mission Network News, Katey Hearth


  • Praise God for equipping His people to share the Gospel in new ways.
  • Pray for those who encounter Christ for the first time.

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