Chip and Joanna Gaines are ready to see some more fixer uppers. In a move that should boost the already considerable anticipation for their upcoming network, the duo announced Tuesday that they’re bringing back Fixer Upper — the HGTV home renovation series that made them household names.
New episodes of Fixer Upper will be on the lineup when Magnolia Network, a joint venture between the Gaineses and Discovery Inc., launches on linear and digital in 2021. The on-air vehicle, one of a few for Chip and Joanna, will join a growing slate that also just added projects around interior designer Brian Patrick Flynn and Texas entrepreneur Jonathan Morris.
“The day we wrapped our final episode of Fixer Upper, we really believed it was a chapter closed,” said the Gaineses. “We knew we needed a break and a moment to catch our breath. But we also knew we weren’t done dreaming about ways to make old things new again. These past few years, we’ve continued tackling renovations and projects, doing the work we’re passionate about, but I don’t think either of us anticipated how the show would become such a permanent fixture in our hearts. We’ve missed sharing the stories of these families and their homes with you, and we’re excited to do that again very soon.”
It’s difficult to overstate how big of a success Fixer Upper was in the lifestyles genre. During its initial run, from 2013 to 2018, it became the No. 1 unscripted series on cable. Across first runs and replays, the fifth and final season brought in a wild 19.6 million viewers to HGTV. The reboot, which will also tape in and around the Gaineses’ hometown (and base of network operations) Waco, Texas, will be produced by their Blind Nil production company.
Magnolia Network, originally set to launch in October, is playing the waiting game like so many in the industry as the COVID-19 pandemic made production impossible for several months and now just incredibly problematic. Some series, however, have gone back into production.
“It is very case by case, depending on the state,” Magnolia Network president Allison Page tells THR. “There are also been places where we’ve started filming and then stopped again. Adherence to safety guidelines will never be sacrificed in order to meet a deadline. So we’re asking, ‘What is a full season?’ Do we need 13 episodes? 10? 8? We think that can work and give us a good runway to see what people like.”
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SOURCE: The Hollywood Reporter, Michael O’Connell