WATCH: Lecrae Explains Why He Walked Away from Columbia Records
Lecrae released a candid video this week about why he walked away from the mainstream company Columbia Records.
The Reach Records founder took a brief break from talking about racial injustice on Monday to address why he no longer is with the record label owned by Sony Music Entertainment.
The Billboard-topping Grammy award winner disclosed that although people were initially upset that he signed with the Columbia machine, he chose to do so because of the demand that his success was causing on his independent label, Reach Records. Lecrae said he didn’t want to take anything away from the other artists on his label and he was also excited about what relationships and networks the Columbia opportunity would provide him.
However, the downside of being on the major label was that he couldn’t “move” when he wanted to. He admitted that while under contract with them, he missed having the creative freedom he experienced on his independent label.
“We liked the fluidity to do what we wanted to do when we wanted to do it,” Lecrae said and used his recent single “Deep End” as an example.
