Bible Publishers Report Increase in Sales and Social Media Engagement Amid Coronavirus Pandemic Panic

Publishing companies that sell Bibles have reported an increase in purchases in recent weeks, likely connected to concerns over the coronavirus pandemic.

Tyndale House Publishers, a Christian publisher based in Carol Stream, Illinois, saw a considerable increase in their Bible sales last month compared to March 2019.

This includes their Life Application Study Bible sales going up 44% and sales of the Immerse Bible going up 60%, according to Jim Jewell, an executive at Tyndale.

In an interview with The Christian Post on Tuesday, Jewell said he believes concerns over the pandemic “has upended almost everyone’s lives in some way.”

“It’s not surprising that people turn to the comfort and clarity of the Bible in times of trouble and uncertainty,” he said, adding that social media engagement for Tyndale was also growing.

“On [our Facebook page for the] New Living Translation, where we post Bible verse memes, engagement was triple what it was last March and up 72% from just last month.”

Jewell told CP that this was not the first time a national crisis has led to higher Bible sales. He said in the month after the 9/11 terrorist attacks, “Tyndale Bible sales were 57% higher than October of 2000.”

Alabaster Co. of California, which was founded in 2017 and sells books of the Bible individually that have visually artistic features, reported a 143% boost in sales compared to last year.

Brian Chung, co-founder of Alabaster, told Fox News that he believed the sales jump occurred because “people are looking for hope and restoration.”

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SOURCE: Christian Post, Michael Gryboski