Ray Comfort on The Power of Conflict

Business people pulling rope in opposite directions at office

The views expressed in this commentary do not necessarily reflect those of BCNN1.

There is an essential ingredient in every good movie script, in the storyline of a gripping TV program, and in all best-selling novels. If it gets a thumbs up from the public, you can be sure it contains something called “conflict.”

Here are two scenarios:

1. A husband comes home and asks his wife how her day went. She replies that she had a great day. He says that he did as well.

That “story” is dead in the water. It’s boring.

2. A husband comes home and asks his wife how her day went. She joyfully breaks the news to him that she found out from the doctor that she is pregnant with twins! His facial expression turns to dismay as he says, “Oh, no! I was fired today!”

Suddenly you have a story. How did she react to his job loss? Why did he get fired? How will they cope? The storyline has drawn you in.

If you watch popular TV programs about couples seeking to purchase a house, you will see conflict in every episode.

The couple are pitted against one another. She is very opinionated and disagrees with his desire to have a “man-cave.” The house he likes seems to be the best of the three homes they have seen, but she complains that it’s out of their price range. He rolls his eyes as she says that it’s not going to happen. There’s the conflict. The woman is annoying. She is unreasonable. And so you side with the nice hen-pecked husband. You feel so strongly for him that you express how you feel to your spouse, who totally agrees with you.

As the program draws to a close, there’s a wonderful twist. The unreasonable woman changes her mind, puts her loving arms around her husband, and says that he can have his man-cave. That gives you the warm fuzzies. Not only that, but you feel vindicated in not liking her at first, and that adds to the pleasure. You made a good call.

And she turned out to be a sweetie. The villain became the hero. You enjoyed the program and will look for others in the series. Multiply that reaction a million times over, and the ratings lift, which in turn sells advertising, and that puts money in the show producer’s pocket.

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SOURCE: Christian Post, Ray Comfort