Candles may set the mood for romance, but candles that smell like BBQ ribs just set the mood for dinner.
And that’s the idea: Now through November 19, Chili’s customers who order food through the restaurant’s online app stand a chance to win a #ChilisMyHouse starter pack, which includes plenty of free gifts — including a scented candle that smells like a steaming plate of ribs.
The pack also comes with a custom doormat, a wooden TV tray, a trivia game, and a chip clip, but the unique scented candle is certainly the most intriguing thing on the menu.
‘We get it. Our Guests don’t always have the time or want to leave the comfort of their homes,’ Senior Vice President and Chief Marketing Officer Ellie Doty said in a press release.
‘I deeply understand because I love being on the couch with my boys in my jammies binge-watching TV. And that’s exactly why you need a #ChilisMyHouse starter pack in your life.
‘With 1.7 million homes across America becoming Chili’s restaurants, whether you’re licking BBQ sauce off your fingers in the bathtub or trying to avoid pausing the latest series you’re obsessed with, this custom starter pack will give you all the feels in a way only Chili’s can.’
To enter, customers need only to order via the app now through the 19th and tag @Chilis on social media.
Delivery is free and in partnership with the food delivery service DoorDash.
Chili’s isn’t the first food brand to play with unexpected fragrances.
In January, KFC in the UK released a candle that smelled like its signature gravy, though only 230 were made.
‘You’re not dreaming. You really can now fill your home with the incredible aroma of KFC gravy with this limited edited candle… it’s staggeringly nose-stimulating.’ said a spokesperson.
SOURCE: Daily Mail, Carly Stern