The more influence the big social media companies have over our culture, the more trouble they seem to find.
As I noted back in March, Twitter is now arguably the most important medium in U.S. politics — especially (but not only) because of the uniquely powerful voice it has given to one Donald Trump. I argued then that the supercharged capacity for Twitter to affect political discourse in the U.S. should prompt us to consider making it a neutral public utility of communication akin to a telephone company. Likely feeling the public pressure, Twitter declared Wednesday that it would no longer allow political advertising on that platform.
Facebook has received similar kinds of public scrutiny. A week ago (Oct. 23), Facebook CEO Mark Zuckerberg was grilled by a congressional committee on everything from political ads to privacy to sex trafficking.
Much of the criticism has come from those of us who strongly oppose President Trump. Without Facebook’s substantial help, Trump would never have won the presidency. Ads and roiling posts placed on the network by Russian trolls were particularly important for his victory, especially in the last-minute decision by undecideds to vote for him. (Or, more accurately perhaps, to vote against Hillary Clinton.)
This has prompted outrage, especially from the left. Elizabeth Warren has accused Facebook of taking “money to promote lies” because of its refusal to ban political ads that spread false claims, a policy that prompted Juan Williams to claim that Facebook “refuses to halt even the most obvious lies” in its advertisements.
But the fact is that Facebook’s sins are bipartisan. Well before the Trump campaign’s Facebook strategy was exposed, we learned from whistleblowers that the platform was curating news that intentionally excluded news stories from conservative publications, even when those stories were trending.
Facebook no longer curates news, but it is still excluding speech on the platform that it doesn’t like.
Take, for example, how Facebook has treated Lila Rose, executive director of the anti-abortion group Live Action and a frequent speaker on “faith, family and cultural issues,” according to her standard bio. Live Action has a huge online presence, with more than 2.5 million “likes” on Facebook, which the group, like activists on all sides of the abortion issue, uses to influence public opinion through videos and other advertisements.
In August, however, Facebook marked Live Action’s content “false” and refused to allow the group to share it. Dubious on the merits, Facebook’s action caused Live Action to suffer a near-irreparable loss of its reputation online, which for any nonprofit is precious capital.
When confronted by four U.S. senators about the decisions to censor Live Action, Facebook pointed to the independent, neutral fact-checkers the platform relies on to make these calls and claimed the company is not directly responsible for the judgments behind choices to allow or prohibit certain content.
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Source: Religion News Service