AMG International Continues Sharing the Gospel Using Evolving Technology

In a world of change, the message of the Gospel remains constant. However, AMG International knows that preaching methods evolve with new communication tools.

Bill Passons, COO of International Ministries with AMG International notes that rapid changes in technology necessitate changes in missions strategies.

“Truthfully it affects every aspect of an organization,” he says. “And we try to use technology and leverage technology to stretch our resources, to be better stewards, from the stuff we do in the home office all the way to the field office.”

New software, changes to social media platforms, updated audio technologies, all effect missions work.

Technology and Media Evangelism

One of the areas most impacted by technological change is media evangelism. From its start, AMG utilized media outlets to share the Gospel, but now those formats are changing.

Passions explains, “Back in the day, 50 years ago, AMG was really famous for putting newspaper ads in the newspaper and then getting a whole bunch of responses by mail, filling out and starting a correspondence that way, and eventually leading people to get engaged in a local church through those ongoing correspondence.”

The letters were personal and answered questions each individual had about the Gospel. By the nature of the tool, the communication was deeply personal and required concerted effort. However, times have changed and while AMG still uses newspaper correspondence to answer questions about Christ, they have broadened their approach.

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SOURCE: Mission Network News, Anna Deckert