McDonald’s Enters Chicken Sandwich Wars, Launches Spicy BBQ Chicken Sandwich

FILE – This Tuesday, June 28, 2016, file photo shows a McDonald’s sign at one of the company’s restaurants in Miami. On Thursday, March 16, 2017, McDonald’s said it has been notified by Twitter that its account was “compromised” after it appeared to send a message calling Donald Trump “a disgusting excuse of a President.” (AP Photo/Alan Diaz, File)

McDonald’s is looking to capitalize on the chicken sandwich craze by launching its own barbecue version.

An all-out fast food war broke out this summer after Popeyes unveiled its chicken sandwich to demand so overwhelming the item sold out nationwide in under three weeks.

The sandwich sparked a fierce debate between Popeyes and Chick-fil-A fans that quickly expanded as other chains reminded customers of their existing offerings and introduced new variations.

McDonald’s is gearing up to join the fray with a new Spicy BBQ Chicken Sandwich, partnered with Spicy BBQ Chicken Tenders.

The items have been tested for several months and officially become available for a limited time on September 11.

Rumors of McDonald’s adding a spicy chicken option first cropped up in June, suggesting that the offering is not in response to the Popeye’s craze which saw hours-long lines and fights break out between customers eager to get their hands on one.

The sandwich is described as a ‘classic Buttermilk crispy Buttermilk made with all-white meat and served on a sesame seed bun with slivered onions, pickles and topped with that same smoky, sweet with medium heat Spicy BBQ glaze’, according to Fox News.

SOURCE: Daily Mail, Megan Sheets

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