Amazon Launches Wireless Earbuds in Attempt to Get Customers to Wear Its Alexa Voice Assistant All Day Long

Dave Limp, senior vice president for Amazon devices & services, talks about Echo Buds, the tech company’s new wireless earbuds product, Wednesday, Sept. 25, 2019, during an event in Seattle. (AP Photo/Ted S. Warren)

Amazon doesn’t want you to leave home without Alexa.

The online shopping giant unveiled wireless earbuds at a Seattle event Wednesday, its first major attempt at getting its Alexa voice assistant outside of homes and worn by customers all day long.

The Echo Buds, which cost $130, let users order an Uber ride or find the nearest coffee shop as they stroll down the street. And later this year, Whole Foods shoppers wearing the black buds can ask Alexa what aisle they can find canned tomatoes or other groceries.

Amazon said the earbuds will start shipping in October.

Werner Goertz, a personal technology analyst at Gartner, said the products are part of Amazon’s plan to make its voice-assistant ubiquitous.

“You can have Alexa with you 24/7,” he said.

Source: Associated Press – JOSEPH PISANI

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