R. Kelly Garrett, Robert Bond, and Shannon Poulsen are communication professors at The Ohio State University.
This article is republished from The Conversation under a Creative Commons license. Read the original article.
In July, the website Snopes published a piece fact-checking a story posted on The Babylon Bee, a popular satirical news site with a conservative bent.
But does everyone recognize satire as readily as French seems to?
Our team of communication researchers has spent years studying misinformation, satire, and social media. Over the last several months, we’ve surveyed Americans’ beliefs about dozens of high-profile political issues. We identified news stories—both true and false—that were being shared widely on social media.
We discovered that many of the false stories weren’t the kind that were trying to intentionally deceive their readers; they actually came from satirical sites, and many people seemed to believe them.
Fool me once
People have long mistaken satire for real news.
On his popular satirical news show The Colbert Report, comedian Stephen Colbert assumed the character of a conservative cable news pundit. However, researchers found that conservatives regularly misinterpreted Colbert’s performance to be a sincere expression of his political beliefs.
The Onion, a popular satirical news website, is misunderstood so often that there’s a large online community dedicated to ridiculing those who have been fooled.
Sometimes satire is easy to spot, like when The Babylon Bee reported that President Donald Trump had appointed Joe Biden to head up the Transportation Security Administration based on “Biden’s skill getting inappropriately close to people and making unwanted physical advances.” But other headlines are more difficult to assess.
For example, the claim that John Bolton described an attack on two Saudi oil tankers as “an attack on all Americans” might sound plausible until you’re told that the story appeared in The Onion.
The truth is, understanding online political satire isn’t easy. Many satirical websites mimic the tone and appearance of news sites. You have to be familiar with the political issue being satirized. You have to understand what normal political rhetoric looks like, and you have to recognize exaggeration. Otherwise, it’s pretty easy to mistake a satirical message for a literal one.
Do you know it when you see it?
Our study on misinformation and social media lasted six months. Every two weeks, we identified 10 of the most shared fake political stories on social media, which included satirical stories. Others were fake news reports meant to deliberately mislead readers.
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Source: Christianity Today