NFL’s Preseason Ratings at All-Time Low

Joe Robbins/Getty Images

Ratings for the NFL’s preseason opener look to be at an all-time low for the second year in a row.

NBC’s broadcast of the Hall of Fame Game from Canton, Ohio, drew a 4.1 household rating in metered markets Thursday night. That’s down about 15 percent from a 4.8 last year — which ended up translating to 6.77 million viewers in the finals, a low for the game that marks the beginning of the league’s preseason slate.

For what it’s worth, the ratings for last year’s Hall of Fame Game were not at all predictive of the regular season, which stopped two years of declines and improved across all of the league’s broadcast windows in 2018.

NBC also had a comfortable lead over the other broadcast networks in primetime, which were pretty steady despite the presence of football.

Click here to read more.

SOURCE: The Hollywood Reporter, Rick Porter