New research reveals that the youngest generation in America, Generation Z, ranks spirituality as their lowest value but ranks Chick-fil-A with the highest of marks.
According to The Morning Consult’s latest study, called “Understanding Gen-Z,” these young people born between 1997 and 2012, some of whom are now entering the workforce, assign a particularly high value on honesty.
When surveyed, 81 percent Generation Z respondents said the most important value as it relates to their identity is “honesty.”
“Responsibility” and “commitment” also received high rankings, with 72 and 71 percent of respondents saying those values were most central.
Only 39 percent said “spirituality” was important to them.
The survey was based on approximately 1,000 interviews with young men and women ages 18 to 21, and was conducted in May.
As a result of what is known as the growth of “influencer culture” including popular social media stars and YouTubers — which Generation Z is more likely to relate to — 23 percent of Generation Z said that being famous is important to them.
The report asserts Gen Z is “on track to be the largest, most ethically-diverse, best-educated, and most financially-powerful generation ever” whose “distinctive habits will play an outsized role in shaping American culture and commerce.”
Sixty-four percent of respondents indicated that the election of Donald Trump as president in 2016 shaped the way they see the world in a profound way. Slightly less than that, 60 percent, said the same about the 9/11 terrorist attacks.
Regarding the future, 23 percent of Gen Z adults think older generations have made the world a better place. Thirty-six percent said older generations have made the world a worse place.
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SOURCE: Christian Post, Brandon Showalter