Instagram and Facebook are expanding their TV platforms. Podcasts are growing in popularity. More and more, people are ditching written text in favor of audio and visual communication.
These modern developments are not only shifting how society shares information, but how Christians share the Gospel.
Naomi Frizzell with Audio Scripture Ministries (ASM) explains, “North America really is becoming a more post-textual society that relies on oral communication. If we look around, we are more and more influenced through oral and visual means such as art, stories, songs, drama, audio, film, and of course, the ever-present digital media.”
Oral communicators are people who primarily learn orally because they prefer it over reading or perhaps can’t read. Today, around 80 percent of the world’s population are oral communicators.
Orality is nothing new. Ancient cultures used storytelling and other oral methods to pass along information and teach traditions, and many societies still operate in oral contexts.
As a ministry focused on spreading God’s Word in audio, ASM knows a thing or two about orality. They see the impact their audio Bibles have in oral contexts in Mozambique, Mexico, India, and 56 other countries.
That’s why ASM is part of the International Orality Network (ION), an affiliation of agencies and organizations that want to make Jesus known to oral communicators around the world and fuel church-planting movements.
To put a spotlight on orality and the Gospel, the 2019 ION North America Regional Conference is coming up in Toronto from October 3-5. The conference’s theme is ‘1 Word 4 All — Embodying Jesus in a Post-Textual Society.’
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SOURCE: Mission Network News, Lyndsey Koh