Google Policy Meant to Hinder Pro-Life Pregnancy Center Ads Hit a Snag

A policy by Google aimed at preventing ads from pro-life crisis pregnancy centers aimed at steering women away from abortion clinics has hit a snag, according to a report by The Guardian.

Earlier this year, Google announced that health organizations that advertise about abortion on the major search engine’s website must have a label indicating whether or not they actually provide abortions.

However, Stephanie Kirchgaessner of The Guardian reported Monday that Google’s policy only appeared to work when the specific term “abortion” was searched by a user.

Other search terms like “free pregnancy test” and “pregnancy symptoms” did not include a disclaimer explaining if the entity provided abortions.

“While the difference might seem semantic, there is a worry that it will confuse women who might mistake a crisis pregnancy center for an abortion clinic,” wrote Kirchgaessner.

In response to the report, Google provided the Guardian with a statement defending their current policy on disclosing whether an advertised clinic performs abortions.

“This additional transparency is meant to help users decide which abortion-related ads are most relevant to them,” stated Google.

“Our policies already prohibit misrepresentation in ads and if we find ads that violate our policies, we immediately remove them.”

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SOURCE: Christian Post, Michael Gryboski