The average American eats nearly 60 pounds of beef (27 kg) a year — roughly equal to a couple of hundred burgers.
But for how much longer will the beef burger remain king?
A new generation of burgers made with, “plant meat” is vying to topple the beef burger from its throne, transforming the beef industry and the way we eat in the process. One industry pioneer foresees a not-too-distant future where we get the bulk, if not all, of our protein from plants, not animals.
“Our mission is very simple,” says Dr. Pat Brown, a physician and former biochemist who founded Impossible Foods in 2011.
“It’s to completely replace animals as a food technology by 2035.”
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SOURCE: CNN, Edvige Jean-François