“I Am Second” Founder Norm Miller Shares His Journey to Faith in Christ

Norm Miller

When it comes to his personal and professional life, Norm Miller, chairman of Interstate Batteries, holds to a simple philosophy: Love God, love others, and treat them the way you’d want to be treated. 

Miller’s dedication to the Golden Rule is undoubtedly tied to the company’s long-term success. Under his decades-long leadership, Interstate Batteries has grown to become the No. 1 replacement battery in North America, with more than 200 retail battery centers, 300 distributors and 200,000 dealers across the U.S., Canada, and Central and South America.

“If you set your base on trying to love God and love others, and treat people the way you want to be treated, and meet their desires with a good attitude, you make them happy,” Miller says. “If you make them happy, they keep doing business with you, and they’ll tell others about you as well.”

“Our attitude,” he added, “is to try to be helpful and at the same time fulfill a reasonable business.”

A devout Christian, Miller believes in doing business based on biblical principles — such as honesty, humility, service, and care. While employees are treated equally, Miller isn’t shy about sharing his faith.

“We don’t require people to be Christians, but we do tell them what we stand for and that loving God and loving others is the best way,” he explained. “And if they don’t believe in that, just be sure they treat people the way they want to be treated and they understand that’s the way we operate.”

The husband, father, and grandfather also encourages employees to develop as individuals, not just professionals. New employees are given a Bible, a copy of the “Jesus” film, and access to a chaplain and Bible studies.

“And if they give those things back or don’t want them, it’s fine,” he said. “As long as they honor our ‘do unto others as we would have them do unto us,’ we can move right on down the road.”

While his name is now synonymous with excellence and honesty, Miller’s road to redemption wasn’t an easy one. Despite growing up in a church-going home, he fell into a life of partying as a teenager, a lifestyle he maintained well into adulthood. Soon, his alcohol consumption became excessive, resulting in three DWI arrests.

“I got to the age of 34, and I realized that what I thought was going to make me happy turned out to be just the opposite,” he recalled.

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SOURCE: Christian Post, Leah MarieAnn Klett