Why Chick-fil-A’s Decision to Close Its Restaurants on Sundays is a Brilliant Business Strategy

Chick-fil-A is achieving sales numbers no other chicken chain in the industry can top — and it’s doing it with one fewer day of the week to work with.

The chicken chain is famous for its policy of closing on Sunday. Even locations in airports and sports stadiums remain closed on Sunday, despite the massive number of travelers and hungry football fans seeking fried-chicken sandwiches.

“Closing our business on Sunday, the Lord’s Day, is our way of honoring God and showing our loyalty to Him,” Chick-fil-A founder Truett Cathy writes in his book “Eat Mor Chikin: Inspire More People.”

Cathy continues: “My brother Ben and I closed our first restaurant on the first Sunday after we opened in 1946, and my children have committed to closing our restaurants on Sundays long after I’m gone. I believe God honors our decision and sets before us unexpected opportunities to do greater work for Him because of our loyalty.”

Despite being open for 14% fewer days a year than competitors, Chick-fil-A is dominating the fast-food industry. The chain’s same-store sales grew by 16.7% in 2018, according to Nation’s Restaurant News data; internal sales figures shared with Business Insider indicate that same-store sales have been up by more than 16% so far in 2019 as well.

While Cathy’s original reason may have been based purely on his Christian faith, analysts say that the decision to close on Sunday is also a brilliant business decision.

“Initially people might think, well, they’re going to do less sales because they closed one day every week,” Kalinowski Equity Research founder Mark Kalinowski told Business Insider. “But, there are a lot of benefits to being closed on Sundays.”

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SOURCE: Business Insider, Kate Taylor