The popular razor brand Gillette, known for its motto “The Best a Man Can Get,” released a video to social media on Thursday that shows a father encouraging his daughter — who identifies as a man — as she shaves her face for the first time.
“Growing up, I was always trying to figure out what kind of man I wanted to become and I’m still trying to figure out what kind of man I want to become,” the young woman, who now goes by the name Samson, says in the advertisement.
“I always knew that I was different. I didn’t know that there was a term for the type of person that I was,” she states. “I went into my transition just wanting to be happy. I’m glad I’m at the point where I’m able to shave.”
Samson then practices her strokes and her father affirms the motions. The two then go into the bathroom, where Samson has lathered up.
“Don’t be scared,” Samson’s father coaches as the two stand over the sink. “Shaving’s about being confident.”
“You are doing fine,” he encourages.
“I’m at the point in my manhood where I’m actually happy,” Samson tells viewers. “It’s not just myself transitioning. It’s everybody around me transitioning.”
The advertisement ends with Samson smiling as the motto for Gillette appears on the screen: “The Best a Man Can Get.”
Gillette, which is owned by Procter & Gamble, stated on its Facebook page that the brand is “taking steps to be more inclusive with how gender is represented in our marketing.” It also responded to one commenter, “As a brand committed to helping men look, feel, and act their best, we think it’s important to embrace inclusivity in how we portray masculinity.”
While a number of viewers praised Gillette for being “inclusive,” others expressed disappointment and vowed to never buy the brand again.
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SOURCE: Christian Network News, Heather Clark