Twitter is expanding its lineup of live and on-demand premium video programming across sports, gaming, entertainment and news.
The company announced new collaborations and renewals of existing partnerships during its “Digital Content NewFronts” presentation Monday in New York.
“Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter,” said Kay Madati, Twitter global vice president and head of content partnerships, in a statement.
Some of the new programming is with companies and sports leagues that Twitter has worked with in the past, including the NFL, Viacom, Live Nation and ESPN.
“Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media,” said Brian Rolapp, chief media and business officer for the NFL, in the football league’s statement. “We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter.”
— Twitter Marketing (@TwitterMktg) April 29, 2019
SOURCE: Kelly Tyko, USA TODAY